Social Media Usage: U.S. vs. Costa Rica

Over the last century, social media has created many new platforms and has become so powerful in today’s world. Social media is utilized around the world, in some countries more than others. My parents have traveled to Costa Rica numerous times, so I thought it would be interesting to compare which social media sites are utilized the most between the U.S. and Costa Rica. 

United States

In the United States, Facebook and Youtube are utilized more than other social media platforms such as messenger, Instagram, Twitter, Pinterest, Snapchat, etc. 

According to an article on the Pew Research Center, young adults (ages 18-24) are more into the newer platforms on social media. 78 percent of 18-to-24-year-olds use Snapchat frequently, while 71 percent use Instagram. 

Being a young adult myself, I can definitely relate to these statistics. All of my friends are found on Snapchat and Instagram, which makes sense because these platforms are targeted for use by young adults. I know that many of my elderly friends and family members can be found on Facebook, while I am less likely to find them on Instagram and Snapchat. Because of Facebook’s simple design, and the fact that many people are on it, makes it easy for people such as my grandma to navigate and post on their newsfeed.

Youtube is also successful because the entertainment industry in the U.S. has been thriving for decades. Many musical artists that stem from the U.S. post music videos and interviews that many people love to view. In America, television is a prized possession that is frequently used.  

Costa Rica 

Similar to the U.S., Costa Rica also has a high majority of users on Facebook, by a long shot. I am surprised that Pinterest is ranked so highly. 


When researching a little background on social media usage on ‘The Costa Rican News’, I was surprised to find that, In all of Latin America, Costa Rica is ranked second in social media usage, with Paraguay being ranked first. A majority of people (78 percent) in the country use social media. 

A large part of Costa Rica’s society is dependent upon tourism. Therefore, it’s understandable why Pinterest would be used among other social media platforms. When I looked up “Costa Rica and Pinterest,” many tourist pages popped up. Their culture is also known for their artistic abilities and they often make crafts, jewelry, and art to sell to tourists, and this is where Pinterest can come in handy.